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Jason Kolb provides a great post on predictive analytics. Its powerful stuff, but technology is values-neutral and can cause issues just as it can help solve them. To see analytics applied for good, check out this presentation by Hans Rosling.

As with any complex system, its easy to get things wrong and you need to be really smart to really screw up. But investment banks won’t try and stop predicting the future and people won’t stop playing on the edge. The predictive analytics genie is definitely out of the bottle, the goal is make sure these predictions have some controls, and understanding of data lineage and regulations around risk. That’s one of the reasons why I think Information Development is so important.

Posted by Sean.mcclowry, filed under Business Intelligence, Information Development. Date: July 15, 2009, 3:02 am | No Comments »

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