How can we keep up in a world where Facebook is the new way to hang out with friends, the iPhone has replaced reading or writing on paper, and Google adsense is almost eliminating the need to read printed information?

These are some great questions that business managers should ask of themselves.  Many are still struggling to make the transition from paper to digital information processing, let alone be able to make use of the wealth of data available through Web2.0. 

Do you have any advice for companies wanting to build an information architecture that can accomodate our newly connected world?  Is this feat even possible?