What is the Most Important Aspect of your BI Strategy?

Year after year, business intelligence (BI) is a top priority for organizations, and almost every company invests in some form of BI initiative.  While the decision to pursue a business intelligence project is often easy, the deeper question is, how can we achieve success in our endeavor?

Gartner identifies 3 main components of a well established BI strategy:

WHO: Describes who in the organization will have which roles in building and consuming the BI initiatives. This includes defining organizational and individual roles and combines the IT and business managers together.

WHAT: Describes the role of BI within an organization. What is the company trying to achieve with the BI program?

HOW: Describes the plan of how to achieve those objectives.

Do you agree?  What do you feel is the most important aspect of your BI strategy?