Enterprise 2.0 Concept

From MIKE2 Methodology

This article is a stub. It is currently undergoing major changes as it is in the very early stages of development and is only a placeholder. Please help improve MIKE2.0 by adding to this article.

Background

Enterprise 2.0 a is the application of Web 2.0 techniques and technologies inside the enterprise. The term was first used by Andrew McAfee who also created the SLATES framework (Search, Links, Authoring, Tags, Extensions, Signals) for describing features of early Enterprise 2.0 software. The concept was subsequently extended by Dion Hinchcliffe (ZDNet Blog) as FLATNESSES (Freeform, Links, Authorship, Tagging, Network-oriented, Extensions, Search, Social, Emergence, Signals).

What makes this type of software an enterprise software are the following aspects:

• Security and identity
• Access control for enterprise data
• Control over deployment and implementation model
• Data quality
• Regulatory compliance
• Business focus

Benefits

Companies can apply a benefits model as below.

Dimension	Description
Customer Orientation	Customer insight and engagement will help the company sell more effectively
Agility	The company needs to change its systems frequently to meet new business requirements
Stickiness	The company benefits from a more significant and engaged interaction with the customer
Technology Cost	Overall technology cost due to legacy systems is significant and there would be major benefits to “radical replacement”
Network of Trust	There are business benefit to a greater relationship with the customer through open and transparent communications
Long Tail	Tapping into the “unlimited supply” of the internet (as a provider or consumer) provides a significant benefit to the company’s business.
Information Centric	Information drives this companies’ business – about the customer and for the customer.

Building Blocks of Enterprise 2.0

• Wikis - are commonly used for collaborative authoring, knowledge base, meeting agendas/minutes, collecting and organising research
• Blogs - updates, news, customer communication, notification of changes, lessons learned
• Mashups - personalised combination of data sources, dashboard view, signaling and monitoring
• Online Communities - collaboration, knowledge exchange
• Social Bookmarking - rapid aggregation of content, identification of top content
• Social Networking - community building, capture of expertise