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Enterprise 2.0 Concept

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This article is a stub. It is currently undergoing major changes as it is in the very early stages of development and is only a placeholder. Please help improve MIKE2.0 by adding to this article.


Enterprise 2.0 a is the application of Web 2.0 techniques and technologies inside the enterprise. The utimate intent is to improve collaboration and reduce the "back and forth" of traditional methods, such as e-mail and intranets. The term was first used by Andrew McAfee, who wrote a book by the same name. McAfee also created the SLATES framework (Search, Links, Authoring, Tags, Extensions, Signals) for describing features of early Enterprise 2.0 software. The concept was subsequently extended by Dion Hinchcliffe (ZDNet Blog) as FLATNESSES (Freeform, Links, Authorship, Tagging, Network-oriented, Extensions, Search, Social, Emergence, Signals).

Note that McAfee's definition of Enterprise 2.0 is hardly the only one. In his book The Next Wave of Technologies (John Wiley & Sons, 2010), MIKE 2.0 contributor Phil Simon extends the definition to include SaaS, cloud computing, business intelligence, and other emerging technologies. In this context, "E2.0" is perhaps best contrasted against "Enterprise 1.0." That is, with respect to technology, organizations need to do more than merely handle security, provide email, and diagnose basic IT issues.

Enterprise 2.0 software and concepts recognize the importance of:

  • Interactivity
  • Security and identity
  • Superior collaboration and ease-of-sharing
  • Access control for enterprise data
  • Control over deployment and implementation model
  • Ease of use
  • Regulatory compliance
  • Business focus


Companies can apply a benefits model as below.

Dimension Description
Customer Orientation Customer insight and engagement will help the company sell more effectively
Agility The company needs to change its systems frequently to meet new business requirements
Stickiness The company benefits from a more significant and engaged interaction with the customer
Technology Cost Overall technology cost due to legacy systems is significant and there would be major benefits to “radical replacement”
Network of Trust There are business benefit to a greater relationship with the customer through open and transparent communications
Long Tail Tapping into the “unlimited supply” of the internet (as a provider or consumer) provides a significant benefit to the company’s business.
Information Centric Information drives this companies’ business – about the customer and for the customer.

Building Blocks of Enterprise 2.0

  • Wikis - are commonly used for collaborative authoring, knowledge base, meeting agendas/minutes, collecting and organising research
  • Blogs - updates, news, customer communication, notification of changes, lessons learned
  • Social technologies - social media and social networks allow for community building and the enhanced capturing of internal expertise
  • Mashups - personalised combination of data sources, dashboard view, signaling, and monitoring
  • Online Communities - collaboration, knowledge exchange
  • Social Bookmarking - rapid aggregation of content, identification of top content, and RSS feeds
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