Improving Customer Profitability

From MIKE2 Methodology

This article is a stub. It is currently undergoing major changes as it is in the very early stages of development and is only a placeholder. Please help improve MIKE2.0 by adding to this article.

Knowing the true value of a customer is important in any industry that deals with a high retail customer base that is subject to large degrees of churn. Insight into Customer Profitability allows for fact-based decisions to be made related to the roll-out of new products and in conducting campaigns. Establishing a whole of customer view, conducting market segmentation and measuring customer behaviour over time all require a sophisticated approach to the management of information.

Contents 1 An Overview on the Business Solution 1.1 Definition of the Solution Area 1.2 Impacted Industries 1.3 Why this Solution Requires an Information Development Approach 2 Typical High Level Business Requirements 3 Project Delivery using MIKE2.0 3.1 Key Components Required from SAFE Architecture 3.2 Applicable Activities from the MIKE2.0 Methodology 4 Best Practices for Implementation 5 Areas of Complexity 6 Applicable Software Solutions

An Overview on the Business Solution

Definition of the Solution Area

Impacted Industries

Why this Solution Requires an Information Development Approach

Typical High Level Business Requirements

Project Delivery using MIKE2.0

Key Components Required from SAFE Architecture

Applicable Activities from the MIKE2.0 Methodology

Best Practices for Implementation

Areas of Complexity

Applicable Software Solutions